Home-Based Child Care: Transforming A Failed Business Model

Home-based child care is in high demand but isn’t economically viable. Providers work long hours for wages that are often less than minimum wage.

by Micere Keels | North Carolina Early Childhood Foundation | May 13, 2025

INTRODUCTION

Despite the pivotal role that child care, including home-based child care, plays in the U.S. economy, it continues to be primarily a consumer-funded expenditure that is privately provided and privately paid. Home-based child care, in particular, although in high demand by parents, has such small profit margins that very few providers are willing to enter the market, and too many leave because they cannot sustain their business.

As shown in the table below, NC’s most recent Early Care and Education Workforce Study found that although home-based providers have lower levels of education, they have more experience in the field than center-based administrators and teachers. However, the average home-based provider earns less than half of what center-based administrators earn, and 30% less than center-based teachers.

85% of all North Carolina child care business closures between February 2020 and June 2024 were licensed home-based child care businesses.

Years of Experience

Percent with Associate's Degree or Higher

50th Percentile Wages

90th Percentile Wages

Home-Based Providers

24

52%

$10.20

$17.90

Center-Based Administrators

22

89%

$21.63

$33.75

Center-Based Teachers

12

60%

$15.00

$20.00

As detailed in our last brief, home-based child care is crucial to preventing child care deserts, especially in rural communities. Families in rural communities experience many challenges accessing affordable, center-based child care that is reasonably close to their home or work.  Heavily rural states like NC need to better support home-based providers as part of their child care policy strategy to ensure that all communities have a thriving child care ecosystem that includes small and large for-profit, nonprofit, center-based, and home-based child care providers. 

A recent national policy scan of Promising Practices in Policy for Home-Based Child Care shows that North Carolina’s policies are moderately supportive of home-based child care. North Carolina allows small home-based child care of no more than 3 to 5 infants and toddlers, plus before and after school care of up to 3 school-age children. A glance at the pre-licensing checklist shows that many potential providers would need to engage in substantial and potentially costly home maintenance, renovations, and administrative setup to meet licensing standards. The average individual interested in becoming a licensed provider could easily become overwhelmed.

Here is an overview of the programs that can be licensed in a few comparison states.

Large HBCC Size

Small HBCC Size

License required for subsidy

Inspection Frequency

QRIS participation required for subsidy

QRIS participation rate

North Carolina

Does not license large HBCC

3 to 5 (+3 school-age children)

Yes

Twice a year

Yes

100%

Florida

1to 12

2 to 10

No

Twice a year

No

Varies by county

Georgia

Does not license large HBCC

3 to 5 (+2 children 3 years and older)

No

Twice a year

No

29%

Mississippi

13+

6 to 12

Yes

3+ times a year

No

N/A

South Carolina

7 to 12

2 to 6

No

Once a year

Yes

26%

Tennessee

8 to 12 (+3 school-age children)

5 to 7 (+5 children related to provider)

No

3+ times a year

No

100%

Texas

1 to 12

4 to 6 (+6 school-age children)

No

Once a year

No

3%

Virginia

Does not license large HBCC

5 to 12

No

Twice a year

No

15%

View the Promising Policies and Practices report appendix to see more states.

PROBLEM: Many Challenges to Economic Viability

Home-based child care offers many positive benefits, including care in small and mixed-age groups, continuity of care as children age, close-knit relationships with the caregiver, and logistical support and flexibility for parents, especially those working nontraditional hours. However, home-based providers face unique challenges that make them very vulnerable to closing, such as 

  • Very low wages because of lower subsidy rates than center-based programs, coupled with parents’ abilities to pay higher fees, and limits on the number of children in care 
  • Limited ability to withstand late and missed payments
  • Isolation can harm their mental health and professional satisfaction
  • Limited access to professional development and quality improvement resources

Understanding their unique challenges is the first step to developing policies that are responsive to home-based providers. An examination of several reports on home-based providers reveals that:

  •  Many home-based providers have no staff and can experience isolation and loneliness. Additionally, directors of home-based programs must simultaneously manage multiple roles: administrator, teacher, accountant, cook, and more. This can create role strain and require long hours
  • High operating costs, including utilities, supplies, mortgage, and wages for potential staff, that are not offset by relatively low revenue, resulting in a low annual income. Home-based providers' income challenges are worsened by receiving lower reimbursement rates than center-based providers. Revenue is also often inconsistent because sometimes providers aren’t reimbursed when children miss days of care. The number of children cared for is maxed at 5 in NC, even if additional staff are hired, which limits potential revenue. 
  • Home-based providers enter the field because they enjoy working with children and/or need to earn an income while staying at home with their children. However, many lack business training that could aid them in managing the accounting, regulatory, marketing, and administrative tasks. 
  • Meeting licensing standards is no easy feat, considering the need for paperwork and documentation to meet QRIS and subsidy system requirements that are often more applicable to center-based care, and mandated training hours, but no time available in the work week to complete training without closing their programs. A lack of alignment in the regulations across state and county systems often compounds licensing challenges. 

Read what home-based providers say about these and many other challenges in Delivering Services to Meet the Needs of Home-Based Child Care Providers.  

selective photo of a girl holding bubbles

Photo by Leo Rivas on Unsplash

Photo by Leo Rivas on Unsplash

selective photo of a girl holding bubbles

Photo by Leo Rivas on Unsplash

Photo by Leo Rivas on Unsplash

selective photo of a girl holding bubbles

Photo by Leo Rivas on Unsplash

Photo by Leo Rivas on Unsplash

selective photo of a girl holding bubbles

Photo by Leo Rivas on Unsplash

Photo by Leo Rivas on Unsplash

selective photo of a girl holding bubbles

Photo by Leo Rivas on Unsplash

Photo by Leo Rivas on Unsplash

selective photo of a girl holding bubbles

Photo by Leo Rivas on Unsplash

Photo by Leo Rivas on Unsplash

If North Carolina wants a thriving home-based child care sector, legislators and departments responsible for licensing and regulating child care programs need to ensure that policies and practices continue to prioritize children’s development and safety, while also providing support that facilitates the success of potential providers, not just monitoring compliance. 

SOLUTION: Policies and Practices that are Responsive to Home-Based Providers

man in white shirt carrying girl in gray shirt

Photo by Nathan Dumlao on Unsplash

Photo by Nathan Dumlao on Unsplash

Statewide subsidy rate floor: When reimbursement rates are set based on what families in a given county can pay and are then set even lower for home-based providers, it makes it difficult for rural, home-based providers to earn a living wage. A statewide minimum reimbursement rate that is the same for center and home-based providers still enables higher reimbursement rates based on a program’s quality ratings, age of children served, and other differentiating factors. 

Child care and development fund (CCDF) supported start-up and professional development funding: CCDF quality set-aside funds can be used to support potential home-based providers with licensing, professional development, and coaching assistance, start-up and quality improvement grants, and other financial incentives. Business support can also include coordinating shared services programs to enable home-based providers access to economies of scale in purchasing supplies, accounting, and other business management services. 

Provide professional development during regulatory inspections: Home-based child care programs receive one unannounced inspection each year in NC. These visits can be used as quality improvement and training opportunities rather than simply checking for regulatory compliance. 

Staffed home-based child care networks: A particularly promising practice is government-funded child care network coordinators who create and manage networks of home-based providers. Research shows that providers in networks with well-trained coordinators have higher quality ratings. Network coordinators provide small group professional development trainings, business services, visits to individual providers that focus on helping working with children and parents, access to help through phone and online, and facilitate formal opportunities for peer support groups to reduce provider isolation.  

CHANGE AGENTS: NC’s Home-Based Child Care Haven

Launched in October 2023, Home-Based Child Care Haven: A Leadership & Advocacy Program for Home-Based Childcare Providers is a two-year cohort program that empowers provider leaders to expand their networks and advance change in the childcare system in North Carolina through leadership development, mentorship, advocacy skill-building, and financial support for their work. The directors of this program aim to:

  • Invest in and strengthen provider leaders as they work to have a voice in policy and decision-making and grow their local networks of providers and parents.
  • Create a community of provider leaders that includes both licensed home-based providers and license-exempt family, friend, and neighbor caregivers.

The first cohort of 10 providers and caregivers includes licensed and unlicensed providers, spans coastal, mountain, and central counties, and is racially diverse. The figure below shows the characteristics of the cohort.

Keep an eye out for policy recommendations from this network, which are being developed in ways that center the knowledge and experiences of those who are doing the work. This network leverages  the collective capacity of a diverse group of home-based providers to “identify and advance strategies for creating an equitable and inclusive system for HBCC providers and the families they serve.”

ACTION: Taking a Stand for Early Care and Education

2 girls in blue dress standing on brown field during daytime

Photo by Josue Michel on Unsplash

Photo by Josue Michel on Unsplash

While this brief focuses on home-based providers, there is much more to understand about creating a sustainable solution to this many-tentacled systemic problem. Join us for “Taking a Stand for Early Care and Education: North Carolina’s Fight for Access, Equity, and Fairness,” an eight-part series exploring a selected set of complex challenges plaguing North Carolina's child care and early education system. 

Each month, we'll detail the interconnected threads that contribute to the persistence of the child care and early learning crisis. Through a detailed examination of data, expert insights, and advocacy perspectives, we will highlight systemic challenges and present actionable policy solutions to drive the transformation needed for a stable and equitable system. Join us as we delve into critical topics, laying the groundwork for a robust dialogue on achieving universal pre-K, enhancing economic health through child care availability, and much more.

JOIN OUR EMAIL LIST to ensure you receive the next installment in this critical series to fix our early care and learning system.

In the next and final brief in this series, we will provide a collection of resources that can be used to advocate for systemic changes that can strengthen our child care ecosystem.